While quality and feel is marginally better with the more expensive cashmere sweater, the cut and style is far better with the $950 sweater. Also, the author received no compliments on the Land's End sweater. Which, really, comes as no surprise. It's not like Land's End makes an appearance in Bryant Park during Fashion Week. And while neither do places like H&M, their bread and butter is knocking off the runways.
I was fascinated with the re-tracing of the journey from Mongolian goat, to bales, to auction blocks, to Chinese factory floor or 17th century castle in Italy. Land's End made opaque references to quality control and high standards, without offering information on the exact whereabouts and specific conditions of its factories in China. Small nation that it is. On the other hand, Cucinelli details the work hours, 90 minute lunch break, and invites the author to visit the factory.
I have to continually remind myself that while I am paying for the quality of item purchased, I am also paying for the quality and conditions of those who make what I buy. Grotesquely large CEO compensation aside.
- photo by nozomiiqel via flickr